Define a gap in the fashion market that you would like to meet. Once
defined, develop the possible solutions and ways that the problem can be solved. This is a brief. Define the project deliverables clearly.

Gap in the market:

- Fast fashion having an impact on the South African fashion industry,
economically and stylistically.
- Cultural appropriation
- Decline in jobs
- Lack of quality and fit

 

Solve problem:
- A range that contributes to the solving of the economic and stylistic
impacts faced by South Africa in reference to the plus-size. This will be
done by using at most 70% of 100% natural fabrics that are South African, ethical labour in the production process of the collection from sourcing to the finished garment where workers are not ripped off their skill, creative designs for the plus size market, paying attention to detail and fit where this would help in empowering women with confidence in themselves when dressed for their bodies and personalities as well as making the garments as commercial, ready-to-wear, and as merchandisable as possible.

The overall look is classic in reference to five of the iconic elements in the
collection, namely, the Banger shirt, Breton stripes, Dungaree, Little Black
Dress and Jacket. The South African Nguni culture is evident to
emphasise the importance of culture, used as elements and not
appropriated.