I am Samkelisiwe Nkosi. My brand name originates from my nickname 'Sam', and my surname which means 'King' in English. 'Accentuated' is my tagline because everything about me is too bold to not notice.

 

As a designer, I am all about wearing what is comfortable. The design aesthetic comes after comfortability is at the table. 

 

Making statements and causing an attraction is what I thrive to achieve in my designs. This is mainly achieved by my design aesthetics listed below:

 

- Keeping things as neutral as possible and having a pop of colour or design detail
- Flattering silhouettes
- There is most of the time an African aesthetic within my designs because I strongly value culture
- A classic element or overall look

 

My take on fashion design is all about identity. The way that one dresses should define them; who are you? what do you do? when?. Each individual is their own. Fashion should be able to express your identity for you.

 

I am all for confidence, bold personalities, and risk takers. Even though the industry sidelines the plus size market, which is my interest as a target audience,

the aim is to boost confidence within the individuals who lack it, with my designs.

My clothing is meant to be affordable. A minimum of a middle-class woman, aged 22-35, can afford my designs. The plus-size market I cater for is of sizes 36-46.

 

The designs are designed as commercial and merchandisable as possible for an all-rounder market of extroverts and introverts, sometimes contemporary women and ones who value comfortability and quality because of their lifestyle.

 

I draw inspiration from real things. Natural elements, art, and people.

 

After all, being plus size is a gift. One must own it.

 

It is not about what size you wear, it is about how you wear your size.